If you want to reach an extended audience beyond people who like your Page, you can boost a post or promote your Page.
Get your business to a larger audience.
When you boost a post or promote your Page, you select the audience you want to see it. Choose people who like your Page, extend it to their friends, or even select a new audience.
Set your budget.
You’re in control of how much you spend on a boost or promotion—we’ll never charge more than the budget you select. The budget you select is the per-day price of boosting a post. Depending on the audience and budget you choose, you may or may not reach the maximum amount of your budget each day.
Try the Pages Manager App.
You can boost posts and create promotions from your Pages Manager app, too. Just create a post from your mobile device and tap the Boost Post or Promote button.
Learn more at https://www.facebook.com/UltimateLeverageMarketing