Glen Gould Online

Marketing to expired rental listings as a realtor can be a great way to generate new leads and build relationships with landlords who may need your help. Here’s a strategic approach:

1. Research & Identify Expired Rental Listings

Use MLS (if accessible) or rental listing platforms like Zillow, Apartments.com, or Facebook Marketplace to find expired or outdated rental listings.
Look for properties that have been on the market for a long time without a lease agreement.
Check public records to identify the owner if they haven’t relisted.

2. Contact Landlords & Property Owners

Cold Calling: Introduce yourself, acknowledge that their rental has expired, and offer your expertise in getting it rented faster.
Email Outreach: Craft a professional email highlighting market insights, reasons their property may not have rented, and how you can help.
Direct Mail: A personalized letter or postcard with compelling messaging like “Struggling to rent your property? Let me help you find quality tenants faster!”
Door Knocking (if local): If you know the property is vacant, consider dropping off a flyer with your contact information.

3. Provide a Strong Value Proposition

Market Analysis: Share rental comps and data to help them understand the current market conditions.
Professional Listing Strategy: Offer to relist with better-quality photos, staging tips, and optimized descriptions.
Tenant Screening: Highlight how you can attract and vet reliable tenants to avoid vacancies and problem renters.
Marketing Reach: Show how you leverage digital marketing (Google Ads, social media, SEO, email lists) to maximize visibility.

4. Offer Incentives to Work With You

Discounted First Rental: Offer a reduced commission or a free consultation to build trust.
Rental Listing Optimization Guide: Provide a PDF with tips on improving rental listings (better photos, pricing, description, etc.).
Guaranteed Results: If applicable, promise to get their property rented within a specific timeframe or offer additional services.

5. Leverage Social Media & Ads

Run targeted ads to local property investors and landlords promoting your rental services.
Create content around “Why Your Rental Isn’t Getting Leased & How I Can Help!”
Post success stories of other rentals you’ve helped fill quickly.

6. Follow Up Consistently

Many landlords may not respond immediately, so have a follow-up system via email, calls, or texts.
Offer market updates to stay top-of-mind in case they decide to relist.

Real estate success through rental deals:

Utilized advanced strategy with no showings to make $2,000 per deal
Achieved rapid growth with 800 VIP clients and closed deals on 20 contracts monthly

Achieving remarkable success as a new real estate agent through working with renters.:

Generating $250,000 in net commission from 170 deals in the second year, with a total of 4 times ICON recognition achieved so far.
Making $510,000 in net commission from 250 deals in the third year, showcasing unprecedented success without an established network.

Working with renters in real estate is currently highly profitable.:

Due to current market conditions, listings are staying longer, creating a lucrative opportunity to focus on rentals.
Agents often overlook the rental market, despite the abundance of rental properties available.

Utilize the rental stage to secure multiple deals from one lead.:

Consider charging transaction fees for both buyers and renters to increase earnings significantly.
By focusing on rentals, you can potentially secure buyers and sellers, leading to a high volume of referrals.

Working with renters can lead to high volume deals and a vast network.:

Renting in markets like South Florida, Texas, or New York can yield $1,500 average deals, leading to numerous transactions.
Building a vast client database through rentals can result in consistent referrals and opportunities to transition renters into buyers.

Building trust with renters leads to loyalty and success:

Helping renters into rentals can lead to future home purchases due to gained trust and loyalty.
Working efficiently with renters, skipping elaborate showings, can lead to quick and profitable deals.

Targeting renters can lead to quicker transactions and commissions.:

Renters often need to move quickly, with an average of 26 days to find a new home.
Working with renters can result in faster deals, sometimes closing within 24 hours of lead generation.

Renting remains stable and reliable in any market.:

Renting provides a consistent income stream regardless of market conditions, offering stability to real estate agents.
In contrast to buyers and sellers, renters are less affected by market fluctuations, making rental transactions a more resilient source of income.

Exploring the untapped potential of targeting renters in real estate:

Real estate agents face intense competition targeting buyers and sellers, but renters are an overlooked segment.
By focusing on for rent by owner (FSBO) properties, agents can tap into a market with low competition, potentially leading to lucrative commissions.

New real estate agents should focus on working with renters first.:

Renting can be a lucrative opportunity for new agents due to less competition and potential for quick earnings.
Closing rental deals can lead to valuable leads for future home purchases, establishing a strong client base.

Renter leads can turn into lucrative sales opportunities.:

As a new agent, even renters can lead to valuable listings – a $900,000 listing came from a renter unsure about what to do with their owned house.
By understanding clients’ needs and providing solutions, like selling instead of renting, agents can capitalize on unexpected opportunities.

Facing challenges working with renters in real estate:

Struggling to close deals can be discouraging due to financial losses from expenses like MLS and brokerage fees, gas, and marketing.
In some markets like Orlando, despite lower rental commissions, it can still be profitable by focusing on volume and potentially converting renters into buyers.

Building a database of renters can lead to long-term success as a real estate agent.:

Regularly checking in with renters every 3, 6, and 9 months to maintain relationships and identify potential buyers.
Turning renters into buyers can eventually result in those buyers becoming sellers, creating a continuous cycle of opportunity.

Process of turning rental leads into clients:

Qualifying the lead, setting up a showing, and putting in an offer
Completing necessary documentation like credit report, rental application, and lease agreement

Utilize Deposit Link to hold commissions for seamless transactions.:

Secure half a month’s rent as a deposit through Deposit Link to ensure commission security.
By using Deposit Link, avoid the hassle of collecting commission checks post deal closure.

Get permission to advertise a rental listing:

Reach out to listing agents to request permission to promote their listings, particularly on platforms like Facebook Marketplace.
Select high-value rental properties with attractive features like quartz countertops, stainless steel appliances, vaulted ceilings, etc., to generate high lead traffic.
Posting such listings on platforms such as Facebook Marketplace can result in hundreds or even thousands of leads, maximizing visibility and potential for successful rental transactions.

Convert leads into clients by engaging in conversations and setting them up on a subscription.:

Engage with leads on Facebook messenger by responding to their inquiries and offering to help with property showings.
Convert leads into clients by setting them up on an ASAP subscription in your MLS, sending them property listings automatically.

Navigating the rental process efficiently is key to success.:

Ensure the renter’s HOA application is completed thoroughly.
Collect first month’s rent, deposit, and security funds prior to the final walk-through.

Pre-screen renters with credit and background checks before showing properties.:

Don’t show renters properties without credit and background checks to ensure their qualification.
Pre-qualify renters to increase success rate and avoid wasting time on unqualified tenants.

Utilize social media to generate leads for apartment complexes:

Create reels of apartment complexes to attract views and generate leads through Instagram and TikTok.
Set up a Google lead sheet, respond to leads via phone, DMs, or Facebook Messenger, and ensure potential renters qualify for the complex.

Qualifying renters based on income and credit checks.:

Utilize a spreadsheet to match renters with apartments that suit their qualifications.
Provide necessary documents like W9, invoice, and business card to the leasing office for payment processing within 30 days.

Focus on picking one niche and becoming an expert in it.:

By specializing in a niche, such as rentals, you can attract more leads and stand out as an expert.
By mastering one area, you can minimize rejection, excel in deals, and establish a strong reputation in that niche.

Focus on mastering one niche in real estate to achieve success.:

Specialize in a specific area to excel rather than spreading yourself too thin.
Effective communication is key in building relationships – be positive, engaging, and passionate about helping others.

Utilize clipboards for efficient communication:

Utilize phone clipboards, especially on Google phones, for quick template-based messaging.
Regularly follow up with everyone you communicate with to boost business by up to 30%.

Embrace problems as opportunities for growth.: