Five ways to win with email marketing

Instead of trying to predict the future of email marketing, we think it’s more productive to share the ways you can win in 2019.The biggest change in 2019: Email is your content! Instead of sending people somewhere else, you now have the tools to create a great experience in their inbox. Check out our 5 recommendations to keep your emails fresh in 2019.
#1. Let people interact with your emails
Email marketing has gotten a technology makeover, allowing you to create dynamic emails that people can interact with. Newsletters are no longer static. You now have all the engagement capabilities to deliver a great experience within your email.  
#2. Automation and segmentation for everyone
Email marketing tools have become more intuitive and easier to use, enabling people of all skill levels to automate and segment their emails. When you create automated email sequences and target smaller segments, you’ll connect in a more meaningful way.
#3. Have fun with storytelling
We constantly hear that attention spans are shrinking. But when people find high-quality content that tells a story, they spend time with it and want more. Storytelling and informal language are how people connect in real life, so it makes sense that email content will move in this direction as well.
#4. Good email design is invisible
As email focuses more on storytelling, email designs will become more minimalist. The design mantra for 2019 is ‘less is more’. Try using plain text emails that resemble a personal message sent by a friend.
#5. GDPR helps build trust with people beyond the EU
GDPR was a big deal for the EU, and it will influence the rest of the world in 2019. Your subscribers are aware of these regulations, and they are expecting you to go above and beyond to protect their privacy. Respect your readers and be super clear about how you use their data.
Email marketing has found its sweet spot. Not only do the advanced features give you the power to use email as a content destination, but the user-friendly nature of the new email tools allows anyone to take advantage. 
Five ways to win with email marketing

Self-Discipline – Why It’s Important For Your Credit

99% of people will not do what it takes to make their dreams come true. Self-discipline is a major key to winning. I’m not talking about just changing your behaviors, I’m talking about changing your mindset. Stop sabotaging yourself, your family, your dreams and your business. Chose wisely between regret and self-discipline.

At Wholesale Tradelines, they legally add positive history to your credit report with seasoned authorized user tradelines. They do this by adding you as an authorized user to an existing credit card account that has a long history of perfect payments, with little or no balance. This can recalculate your credit score with drastic results.

How To Motivate Your Team

Billy Gene talks all about team management this month for our current Gene Pool skill. A lot of people want to be their own boss, yet there are a ton of misconceptions about running your own team. Beyond hiring and firing, you’re forced to deal with much more and it can truly make or break your entire business. If you’re wondering what it takes to build a dream team, then tune in and listen to Billy break down how to manage a team in this short clip… Want the full training? go to

How To Prepare For a Recession?

Are you prepared for the upcoming recession?

Here are 3 things you can do prepare now:

#1 Reallocate your assets

#2 Reduce your tax liabilities

#3 Only spend where you can win Watch this episode to find out more on how exactly to reallocate your assets, how to reduce your tax liabilities, and where to spend to win!

Is Wi-Fi Marketing Right for Your Business?

Is Wi-Fi Marketing Right for Your Business?

You’re happy when you go into a business and they offer free Wi-Fi. Don’t you want your customers to feel that way too?

Let’s face it.

Nobody likes having to eat into their monthly data allowance to look something up on the fly. When you are home, your phone is connected to your Wi-Fi. And, when you go into a business that makes their Wi-Fi available to their customers, you’re grateful.

Guess what that means?

The free Wi-Fi you offer your customers is also – drum roll, please – a terrific marketing opportunity .

Handle it right, and you can use that connection to build your list, gather information about your customers, and even improve your customer service.

Here’s how.

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What is Wi-Fi Marketing?

Wi-Fi marketing is simply marketing that’s targeted to a customer’s mobile device.

When you make your Wi-Fi available to customers, you can begin collecting information about them even before they get access.

Once you have their information and they’re online with you, you can target them with ads, including both general ads and offers tailored specifically to their behavior when they’re in your store, or in the proximity of your store!

As you might expect, Wi-Fi marketing is best suited to businesses with a physical location.

If you own a restaurant, bar, club, or retail store – or any other business where customers come to see you regularly – you can benefit from using Wi-Fi marketing.

Is Wi-Fi Marketing Right for Your Business?

Using Wi-Fi Marketing to Build Your List

Do you have an email list?

Granting customers access to your Wi-Fi, or an ‘open’ SECONDARY Wi-Fi connection, is a great way to build your list.

You could open up your Wi-Fi without gathering information about your customers, but why would you?

Most people would be willing to give up their email address to get some free Wi-Fi.

You can tether your Wi-Fi login to a simple opt-in box that asks for the customer’s email address and first name.

Once you have their email addresses, you can use them to send promotions and relevant content that will help turn them from one-time visitors into loyal customers.

Another option, if you’re using SMS marketing (or want to), is to ask customers for their mobile number instead of (or in addition to) their email address. A word of caution, though – as I’ve told you before – adding one extra field to a form can decrease your conversion rate. My advice is to pick either an email address or a mobile number and go from there.

Wi-Fi Marketing Ideas to Try

Building your list is only the start of what you can do with Wi-Fi marketing. Here are some other ideas that you may want to consider.

Collect Customer Analytics

Having access to your customers’ mobile devices means that you can collect a huge amount of data about them without any fuss. Wi-Fi marketing allows you to collect:

  • Demographic information
  • Purchasing behavior
  • Physical behavior (the frequency of their visits)

You can use the information you collect to tailor specific offers to your customers and send them notifications of upcoming sales and events.

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Social Wi-Fi Marketing

Another option is to allow customers to log in to your Wi-Fi using their social media accounts. You’ve seen this on a lot of sites, I bet. Many customers will choose the convenience of logging in with an existing account over creating a new one.

You might wonder about this one. After all, it doesn’t allow you to collect email addresses or mobile numbers.

Is it really worthwhile?

I’d say it depends. If your social media game is strong – and it should be by now! – then you can use your Wi-Fi login as a way of encouraging people to follow your social media accounts.

When people follow you on Facebook and Instagram, you get access to both their demographic information and their personal interests. This data can help you do a better job of targeting them with marketing and offers.

Inform Customers  

Wi-Fi marketing offers you the ability to provide relevant and useful information about your business and products directly to your customers.

A lot of products have a learning curve. Whether you’re introducing a new product or offering up ideas of ways to use an existing one, your Wi-Fi marketing can help you prime your customers to buy from you.

It’s also a way of engaging with your customers on an ongoing basis. People like to feel connected to the brands they use. You can connect in a way that doesn’t seem pushy, by giving people access to your Wi-Fi connection.

Think of it as wireless lead nurturing.

Every person who walks into your business could turn into a long-term customer. Wi-Fi marketing can help you move them down that road.

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Provide Customer Service

In an ideal world, every customer would be thrilled with you and they’d buy from you for the rest of their lives.

But we don’t live in an ideal world. You know that.

Wireless marketing can allow you to follow up with customers after they leave your business and gather information about their experience. For example, you could send them a survey to complete. Or, you could simply touch base with a quick email or text.

Either way, you’re letting them know that you care about them and their experience and that you’re willing to do what’s necessary to turn them into loyal customers.

Is Wi-Fi Marketing Right for Your Business?

Reward Customers

When people visit your business regularly, it’s a good idea to reward them. With Wi-Fi marketing, rewarding them is easy.

Because you can track who accesses your Wi-Fi, you’ll know when a customer visits you more than once, buys something, or makes multiple purchases.

You can use that information to target them with a thank you email or text that includes a coupon for their next visit or an exclusive offer based on their buying behavior.

This kind of direct marketing is hugely effective because it makes each customer feel valued. It’s a great way to turn a one-time buyer into a loyal customer.

Wi-Fi isn’t just for you…  

You can use it to connect with customers, gather valuable data about them, and give them incentives to buy from you again… and again.

You think about that,

Written by Ruben Santiago

Ruben Santiago is a bilingual Digital Marketer and Business Coach, and the Hispanic Marketing Director/Content Producer for Builderall. Ruben specializes in helping everyday people generate new income streams by utilizing the Builderall platform for their online businesses, as well as sharing the Builderall Business professional affiliate opportunity.

Should You Work 18 Hours A Day? – Gary Vaynerchuk

Gary Vaynerchuk talks about why hard work is a huge part of becoming successful in life,how you can find the right work-life balance for you and why you should stop listening to the people around you if you want to become truly happy.

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Grant Cardone Meets NFL Head Coach

Hue Jackson has been a head coach in the NFL for both the Oakland Raiders and the Cleveland Browns. We talk about how training and the fundamentals are so essential even for those who are in the major leagues and considered to be pros.

We also talk about the idea of how you can’t be self-deluded, you must know who you are and the abilities you have. Hue was coach of the Browns during their historic 0-16 season. We talk about failure from this stint and how to overcome it.

What Everyone NEEDS to KNOW To be MORE SUCCESSFUL in Life

Your mind is like a software program and sometimes it can acquire a virus!

Your LIFE runs on a PATTERN of behaviors made up of your thoughts, words, emotions, and performance. Some of these patterns are DETRIMENTAL to your growth and are like VIRUSES OF THE MIND. And most of the time, you are not even aware of them!

These subconscious programs running in your mind can STEAL your ability to be HAPPIER, more JOYFUL, to PRODUCE at the highest level and ENGAGE with the people around you. These patterns and programs are so powerful that they can even OVERRIDE your thoughts and cause a disconnect between your beliefs are and how you actually behave and experience life. This is exactly how you can BELIEVE one thing but BEHAVE in complete opposition to that belief! 

I always say, you ARE how you FEEL… but you also have the POWER TO CHOOSE how you feel!  Do you want to continue feeling PAIN, SADNESS, ANXIETY, and FEAR on a regular basis or would you rather trade those in for feelings of BLISS FULFILLMENT, JOY, LOVE, AND RECOGNITION? 

Your current levels of joy, happiness and fulfillment are EXACTLY what you believe you deserve. Your life is a direct reflection of your identity – the thoughts concepts beliefs values and worth you place on yourself.  This episode is going to UNLOCK your ability to CONTROL YOUR EMOTIONS and invoke your power of choice! 

The most SUCCESSFUL and FULFILLED people are extremely self aware.  Simply by being AWARE of patterns, When they appear, forces them to lose the majority of their power and influence over us! Find out how to identify the detrimental subconscious patterns in your life and reprogram your mind with CONSCIOUS patterns that create the emotions that you WANT to experience more of. More BLISS! More HAPPINESS! MORE FULFILLMENT! But the goal is not just to achieve bliss in your own life, but to also intentionally create bliss in the lives of the people you care most about! 

Get ahead of 99% of the world and learn how to CONTROL your emotions and CHOOSE how you experience life!