Les Brown – Unlock Your Greatness, Motivation Event Sudbury, Ontario

les brown speech

Like many of you, my life wouldn’t be the same without the motivation, inspiration and endless support I found listening to messages from Les Brown. Fast forward to now, as the CEO of Les Brown Global, At the young age of 74, Mr. Brown made the long trek to my little hometown to bless us with a small, intimate presentation titled Unlock Your Greatness. Listen and enjoy as Les shares stories that leave you inspired, empowered and laughing every step of the way. The one, the only, Les Brown live in Sudbury Ontario, Canada www.lesbrownglobal.com

Quora Security Breach

Quora recently discovered that some user data was compromised as a result of unauthorized access to their systems by a malicious third party. They are very sorry for any concern or inconvenience this may cause. They are working rapidly to investigate the situation further and take the appropriate steps to prevent such incidents in the future. Check out below:

What Happened

On Friday we discovered that some user data was compromised by a third party who gained unauthorized access to our systems. We’re still investigating the precise causes and in addition to the work being conducted by our internal security teams, we have retained a leading digital forensics and security firm to assist us. We have also notified law enforcement officials.

While the investigation is still ongoing, we have already taken steps to contain the incident, and our efforts to protect our users and prevent this type of incident from happening in the future are our top priority as a company.

What information was involved

The following information of yours may have been compromised:

  • Account and user information, e.g. name, email, IP, user ID, encrypted password, user account settings, personalization data
  • Public actions and content including drafts, e.g. questions, answers, comments, blog posts, upvotes
  • Data imported from linked networks when authorized by you, e.g. contacts, demographic information, interests, access tokens (now invalidated)
  • Non-public actions, e.g. answer requests, downvotes, thanks
  • Non-public content, e.g. direct messages, suggested edits

Questions and answers that were written anonymously are not affected by this breach as we do not store the identities of people who post anonymous content.

What we are doing

While our investigation continues, we’re taking additional steps to improve our security:

  • We’re in the process of notifying users whose data has been compromised.
  • Out of an abundance of caution, we are logging out all Quora users who may have been affected, and, if they use a password as their authentication method, we are invalidating their passwords.
  • We believe we’ve identified the root cause and taken steps to address the issue, although our investigation is ongoing and we’ll continue to make security improvements.

We will continue to work both internally and with our outside experts to gain a full understanding of what happened and take any further action as needed.

What you can do

We’ve included more detailed information about more specific questions you may have in our help center, which you can find here.

While the passwords were encrypted (hashed with a salt that varies for each user), it is generally a best practice not to reuse the same password across multiple services, and we recommend that people change their passwords if they are doing so.


It is our responsibility to make sure things like this don’t happen, and we failed to meet that responsibility. We recognize that in order to maintain user trust, we need to work very hard to make sure this does not happen again. There’s little hope of sharing and growing the world’s knowledge if those doing so cannot feel safe and secure, and cannot trust that their information will remain private. We are continuing to work very hard to remedy the situation, and we hope over time to prove that we are worthy of your trust.

The Importance of Leaving a Legacy

The Importance of Leaving a Legacy

Our lives impact all those who follow us The principles we live by are the basis for the kind of legacy we will leave behind. We will also begin our how-tos by looking at how to leave a relational legacy. All of life is based on relationships, and we choose what direction those relationships go. We can live our lives in such a way that when we are gone, people are impacted by the relational legacy we left behind.

The core of who we are as individuals is spiritual. We were created with the intention of relating to God through our spiritual life. One of the greatest gifts we can leave behind is a spiritual example and legacy. We will also talk about how to leave a life legacy that impacts people. There are those who live on this earth and then just disappear, leaving little more than a trace. And then there are others who, through their legacy, live on in others for years to come.

The United States’ founding fathers, who had a dream of a place of self-determination.


Abraham Lincoln, who freed the slaves.


Franklin Delano Roosevelt, who saw us through the Great Depression.


The many men and women who defended our liberties through the wars of the 20th century so that we can live in freedom.


John F. Kennedy, who called us to explore space and set us on course to have a man walk on the moon.


Martin Luther King Jr., who left us a legacy to pursue the dream of racial equality.


There are literally thousands of men and women who lived in a way that affects our lives today.


And, yes, the list goes on from there as well. These are the people we knew, the people we lived with and who shaped us deeply, for better and for worse in some cases.


You see, a legacy can be anywhere on the continuum, from very bad to very good—it  all depends on how we live our lives.


How we live our lives is critically important. This month, I want to  challenge you to take a look at how you live. Challenge you to think deeply about the major areas of your life where you can and should leave a lasting legacy.


. The legacy we leave is part of the ongoing foundation of life. Those who came before leave us the world we live in. Those who come after will have only what we leave them. We are stewards of this world, and we have a calling on our lives to leave it better than how we found it, even if it seems like only a small part.


2. Legacies have raw power for good and for bad. There are people who have changed the world for good, people who have opened up new worlds for millions of others, people who have spurred others on to new heights. And, conversely, there are people who have caused massive destruction for countless millions, people who left a wake of pain behind them wherever they went. There are parents who have  blessed their children with greatness and parents who have ruined their children’s fragile minds and hearts. What we do affects others. Our lives have the power to create good or purvey evil. It is important that we choose to do good.


3. It is an act of responsibility to leave a legacy. Because of the power of our lives and the legacies we leave, it is a great responsibility to choose to leave a positive legacy. All good men and women must take responsibility to create legacies that will take the next generation to a level we could only imagine. I truly believe that part of what makes us good and honorable people is having a foundational part of our lives based on the goal of leaving a legacy.


4. Purposefully leaving a legacy for others breaks the downward pull of selfishness that can be inherent in us all. When we strive to leave a legacy, we are acting with a selflessness that can only be good for us. Yes, I suppose someone could work hard to earn money so that when he or she dies a building is named after them, but that is not the kind of legacy we are talking about. We are talking about legacies that make life better for those who come after us, not about our own fame or recognition, but about helping others. After all, we won’t be around to watch our legacy. To build that which will last beyond us is selfless, and living with that in mind breaks the power of selfishness that tries so desperately to engrain itself in our lives.


5. It also keeps us focused on the big picture. Legacy building is part of the “big  picture.” It keeps us focused on the long term and gives us values that we can judge our actions by. When we are acting based on selfishness, personal expediency and the like, we are focusing on the “small picture”—whatever is pragmatic right now. When we are building a life that will give for many years, we are thinking “big picture.” Ask yourself: How does this action affect my overall goals? How will this affect people in the years to come?



10X Secrets Plus Bonuses

10X Secrets

🔥The Amazing Selling Secrets Of The World’s #1 HIGHEST Paid Speaker.🔥

Do you LOVE the idea of having a business…
But you struggle with the “selling” part?
It can be discouraging, and this where so many entrepreneurs get STUCK and stop…
So when I heard about the guy who sold $3 Million in 90 minutes by doing ONE presentation, and became the world’s highest-paid speaker, I just knew I had to find out more…
Talk about a SKILL, right?
When I realized he was selling his SECRETS on how to become an incredible speaker and seller, using the same process and script that he uses to sell MILLIONS with one speech – I knew I wanted to get in on it!
And I wanted to make sure to share it with you, too…
This is the link I used where he was selling his ‘speaking & selling’ secrets…

Learn How You Can Use His Same Script To 🔟 The Sales of ANY Product Or Service You Sell Online!

10X Secrets Master Class is going live November 8th. 
Doors Close November 18th.

For those people that sign up with me you will receive the following bonuses:

🔟 Planner ($34.95)


🔟 Rule eBook by Grant Cardone ($27)


🔟 Hat ($34.95)

🔟 Bonus Content (3 hrs marketing training) ($297)

🔟 Secrets Group ($297)

💯 Ways To Say Motivated by Grant Cardone ($149)


🚨Stop me if I’m wrong but….
🔥That’s $839.90 worth of Bonuses 🏋️‍♂️

If you purchase The Funnel Hack-A-Thon will receive All bonuses above plus:
🔟 Ticket to 10X GROWTH CONFERENCE 3 ($3500)

🔟 Secrets Shirt/Hoodie of your choice. ($69.99)

10X Hoodie


Hold on? 👨‍🏫
🔥That is a Total of $4409.89 worth of bonuses🔥

Where do I Sign up?🕵️‍♂️

Go to 10xsecretsrussellbrunson.com

Enter you email and you will be notified when carts open.

The tickets to the conference are extremely limited so the Funnel Hack-A-Thon Bonuses will Expire November 11th 12am Eastern Standard Time. Go Sign Up Now! 👇

Bonuses will be delivered 30 Days after the promotion is closed. This will prohibit scammers from purchasing to get bonuses and filining for returns after they recieve bonuses.


Amazon 4-Star Concept

The first store was launched in September in New York and we already have a 2nd.

When you combine Amazon Books, Amazon Go, AmazonFresh Pickup, Amazon Pop-Ups, Package Pickups and Whole Foods – they’re nearing 600 locations.

And they’re hungry for more, Amazon wants thousands of physical locations in the next few years.

Today Amazon has launched a new physical store in New York City called “Amazon 4-Star”.

This is now their 3rd major retail concept, alongside Amazon Books and Amazon Pop-Up.

It seems like the new Amazon 4-Star brand might be their new flagship approach for the thousands of stores they are rumoured to be launching over the next few years.

Here’s some pics:


The main concept of the store is listing 4 star and above, top seller and new & trending products.

Now is this good news or bad news for FBA sellers?

I would take a guess and say that right now all of the products in that store are products obtained by Amazon through the Vendor Central program, not Seller Central / FBA.

As more and more of these stores open up – we’ll need to wait and see if they bring FBA sellers in on the action or if they only use Vendor products in the store.

I’m not too sure they will bring FBA sellers in.

What’s your thoughts on this – let me know by replying to this email.

Does it make sense for Amazon to source products for these stores through FBA or will they stick to Vendor only?”

#MaxOut with Ed Mylett – Eric Thomas – The Hip-Hop Preacher

Eric Thomas, Ph.D. is a critically acclaimed author, World-renowned speaker, educator, pastor and audible.com Audie Awards Finalist. ET, as he is better known, has taken the world by storm, with his creative style and high-energy messages. His words continue to impact tens of millions of people in several hundred countries across the planet! Through a significant social media presence and his recent domestic and international tours, “ET, The Hip Hop Preacher” has become a global phenomenon!

Eric’s spiritual walk, tenacity and drive are the perfect example of his quote,“When you want to succeed as bad as you want to breathe, then you‘ll be successful.” At a recent business meeting, Eric had the opportunity to learn more ‘Secrets of Success’ from Mr. Warren Buffett. This invitation-only event, broadened his mind and further strengthened his resolve to empower others in their pursuit of greatness.

Drawing from his own personal experiences as they relate to homelessness, the absence of his biological father, scholastic struggles, and various other obstacles, ET allows his life to be an “open book” from which radiates dynamic and inspiring messages that relate to many people across all strata.

Art of Communication

The Fundamentals of Effective Communication

Our very success is heavily dependent upon our ability to communicate. This is not just for professional speakers. From schoolchildren to grandparents, everyone should work on improving their communication skills so they can improve their lives. Improving your ability to communicate will be one of the most important things you ever do.


One of the easiest ways to improve your communication is to start by solidifying your base, so to speak, by working on and improving the fundamentals. To get you started, here are a few areas that everyone should know and master.


Communication is powerful—for better and for worse. There is a proverb in the Bible that says, “The tongue has the power of life and death.” This is true. What a person says can build people up or tear them down. The ability to communicate is a powerful responsibility. Whole nations have been inspired to action because of single individual’s passionate words. On the other hand, countless millions of children have been deeply hurt because of the derogatory words spoken to them by their parents. You have within you the incredible power of communication. You can create tremendous things in your life if you take communication seriously and use its power to help others and yourself. Combining this knowledge with a heart set on doing good is the first step in unleashing this incredible force!


Communication must be purposeful. In order to be effective, your communication should be on purpose. Yes, occasionally you may say something off the top of your head and that can hold weight with others, but this is the exception and not the rule. In order to become an effective communicator, you should be very purposeful about your communication. Know what you want to communicate, when you want to communicate and how you want to communicate. Decide what kind of communication will enhance your life and the lives of those around you, and plan your steps for communicating in that way. And then work your plan—know what it is you want to accomplish and how must you communicate in order to do so.


What you say must match what you do. Remember, people watch what you do, not just what you say. What you do always outweighs what you say. If you say one thing and do another, people will follow what you do. If you say something and back it up with your actions, you will provide the “proof” for people who are listening to you, and they will much more willingly follow your lead.


Improve the “Big Two”: speaking and writing. When it comes to communication, these are the “Big Two” that everyone can improve upon: speaking and writing. For every one step that you take to increase your ability to speak and write, you will improve your career position two steps. Don’t think that you have to become the best speaker or writer in the world; just set your sights on the next level above where you are now. Once you get there, then continue to work to the next level.


Here are a few tips for becoming a better speaker and writer:


Becoming a better speaker:

– Join Toastmasters.

– Take a college course on public speaking.

– Give a speech in front of a mirror.

– Just speak—wherever you can.


Becoming a better writer:

– Keep a journal.

– Join a writing club.

– Have people who are more skilled than you help edit (and critique) your letters and e-mails.

– Take a college course on writing.

– Write that book you’ve been thinking about.


Becoming a better speaker and writer will be based on three things: doing it, getting feedback and acting on that feedback.


Learn to listen. Communication is not one direction—it goes both ways. To become an effective communicator, you must be a good listener. All of the following examples show the power of listening: the parent who listens for the feelings of his or her child; the salesperson who listens for what kind of product the client wants; the boss who listens to the concerns of his employees. Can you see how listening in those situations enables you to become a better communicator? Once you know what your “audience” wants, you will be able to better communicate to them. We covered listening skills last month in detail. I would encourage you to go back over those items until they become a natural part of you.


Care about the people with whom you communicate. Talk with them, not to them. People don’t want you to talk at them. They want to communicate. Think about it: The root word is commune, which means to live and share together. This is what we do when we communicate together—we share words and ideas. This means we must care about the people we are communicating with. We should be interested in their needs and desires. And when we know those, we can communicate more effectively with them.


Focus on clarity. The most effective communication is clear communication. Many beginning speakers believe that they should be as verbose as possible—but that is not what makes them effective! The important principle is clarity. Do they (the people in your audience) understand your message? That is the question. If they don’t, then you haven’t communicated. Be as clear and as concise as you can. Never go any longer than it takes to make the communication as clear as it needs to be. And, above all, make sure your audience understands your message when you are finished.


Communicate over and over again. In order to be effective, communication must be done over and over again. The parent or boss who yells, “How many times must I tell you?” is really just proving again that people need to hear a message many times before they internalize it. That is just the difficult nature of communication. Very rarely will you be able to communicate something just once and have someone or some group walk away with full understanding. It just doesn’t happen that way. You need to do it often and in varied ways. This is what will make your communication most effective.


Improve your vocabulary, pronunciation and spelling. When people hear you or read what you have written, they look for class and style. This can often be noticed through your vocabulary, your pronunciation and your spelling. If you want to be more effective, focus on improving in these areas. A key phrase is that our vocabulary directly affects the way we both view and interpret the world around us. If we have a small vocabulary, it limits our ability to define or communicate what we see, feel and hear. The larger the vocabulary, the better our ability to relate. What size is your view—a peephole or a huge, clear window showing the great expanse of this amazing, wonderful world we live in?


You can become an effective communicator! Start with improving the fundamentals, and you will get better. Once you have mastered the fundamentals—and very few have—then you can start on the advanced areas and become world-class!

Russell Brunson – Entrepreneur of the Year

Russell Brunson – Entrepreneur of the Year

RRussel Brunsonussell Brunson, founder of Click Funnels,  receives Ernst & Young’s prestigious Entrepreneur of the Year Award. Russell accepts and gives one heck of an acceptance speech. Later in the episode, Russell shares the amazing story of his late sister Stacy.


What happened at Google?

What happened at Google?

A software vulnerability in the Google+ social media network gave third-party developers potential access to users’ private Google+ profile information for more than three years. Google ran tests to determine the impact of the vulnerability and found 496,951 users who had shared private profile data with a friend could have had data accessed by an outside developer, according to published reports.
If you have a Google+ profile, here’s the information that may have been exposed:

  • Full names
  • Email addresses
  • Birth dates
  • Gender
  • Profile Photos
  • Places lived
  • Occupation
  • Relationship status
Google says there is no evidence that any data has been misused, at the time of this writing. Since Google+ stores a limited set of activity logs, it is unable to determine the profiles that were affected.

Secrets Behind Apple’s Insane Profitability

Apple was the world’s first company to reach a trillion dollar valuation but on the Fortune 500 Global list (ordered based on revenue) they’re 11th place.

Why did they beat out everyone else (who make up to 2x their revenue) in reaching this milestone?

Let’s explore that now in today’s email.

The simple answer is this:

Apple is 11th place in the world for highest revenue in publicly traded companies. But in terms of profit – they are the most profitable company in the world.

To put that into context – Walmart who is number 1 on the Fortune 500 list with revenues of over 500 billion dollars, makes 15 billion in profit.

While Apple makes 230 billion in revenue but 53 billion in profit.

That’s why Apple is so valuable.

So why Apple is so profitable and what can you learn from it to help in your business? Let’s look into that now.

Have you ever imagined how Apple become the first US Company in the world to reach a market cap of over $1 trillion?

Have you wondered why Apple keeps raking in over $25 billion in profits since 2005?

Ingenious marketing?

Marketing strategy is important, but their success is more than a marketing strategy. It is a way of life.

Apple is 11th on the Fortune 500 list and is the number one profit-making company in the World. Its fortunes grow at a rate that has puzzled business analysts and observers for decades.

But, Apple’s success isn’t about selling many products; it is about changing the game in every facet possible. Their strategy has created an environment where “Apple Fanboys” by the thousands wait in line for hours to purchase the next hot product.

Despite heavy criticisms and the fact that their inventions are no longer “revolutionary”, Apple keeps waxing strong. Their success could be contributed to their mind grappling technique and the ability to combine high tech devices with groundbreaking designs.

In this article, I will reveal seven secrets behind Apple’s success and how you can adapt it to your business.

#1 From Lackluster To Luxurious

Apple is known for creating some of the sexiest products on the planet.

But it wasn’t always this way.

Back when cell phones were first coming out they were large, clunky, and unappealing. More than anything they served a functional purpose and that was it. However, Steve Jobs was obsessed with making the designs, simple, attractive, and turning them into something considered luxurious.

Owning an iPhone is more than owning a smartphone—it is a symbol of status.

A research paper released by the National Bureau of Economic Research reported that people who own an iPhone are 69.1 percent more likely to have a higher income. Overall, owning an iPhone doesn’t mean you are rich but it does serve as a reliable indicator that you are part of a higher income bracket.

This is the image that Apple has cultivated with their smooth design, slick marketing, and product packaging.

Try to emulate this in your own business. Rather than throwing a sticker on an Alibaba “me too” product, spend time designing something unique and special. Think about creating an experience for the customer, from the packaging to the final product. Make your products something that people are proud to own and show off.

Make it a status symbol to own what you sell.

After all, the best marketing is word of mouth and nothing beats personal references in this day and age.

#2 Simplicity

Apple understands that if the customers are confused about what they have to offer, their products will not sell.

But, it goes a bit deeper than this.

Steve Jobs was passionate to the point of obsession with the design of his products.

He was inspired by his old neighborhood and developers like, Joseph Eichler, who created homes that featured clean design and simple taste at an affordable cost.

This inspiration led Jobs to want to create elegant products that were sleekly designed for the masses. It resulted in the design of the first Mac, which was constructed in a way that looked immaculate both inside and out, and again with the iPod.

Unique and simple design has now become a hallmark of all Apple products. Anyone can pick up an iPhone, which is objectively a technically advanced product, and learn how to use it in just a few minutes. You can even watch a 3 year old navigate an iPad like it’s the most intuitive thing in the world.

But, they don’t stop at the product.

Take a look at their packaging. It’s designed with the same care and attention to detail that goes into their products.


Clean colors, little text, a picture, and solid materials.

This all has a great impact on the entire customer experience. Everything is perceived value, which is why people happily line up to buy $1,000 phones all over the world.

It’s not impossible to emulate this. If you’re terrible at design or don’t know where to start, hire a professional designer and give them your input. Usually a talented designer can make some beautiful designs with very little input.

You’ll find that this process can be incredibly frustrating but also fun and highly rewarding when you come up with something that is new and fresh.

If it fits your product and niche, think about implementing some of these strategies into your brand and see how the customers react.

To give you an example of this here is something a friend showed me awhile ago with a typical PL-style product – iPhone cases.


Just some simple changes to their packaging add a premium feel to it.

The friend who showed me this actually sent it to me on WhatsApp over 2.5 years ago, but when I was writing this email I remembered it instantly and searched back for it.

The reason why I still remember it to this day is the Signatures.

I really like that they added the Signatures of the founders on the packaging, it’s such a small and simple thing – but the effect of it is significant, it really adds to the premium feel of the product.

Like it’s an Artisan Luxury product, like how when you open a Mercedes Benz AMG engine there’s a signature from the person who assembled your engine.


Apple has their own signature going with the classic “Designed by Apple in California.” engraved on the back of every single one of their products.

Think about how you can do something similar with your products.

#3 Strong Supply Chain

In 2011, statistics show that Apple performed much better than HP, Blackberry, Motorola and some other companies in respect to inventory management. A research firm, Gartner, also ranked Apple’s Supply Chain as the best in the world due to their ability to scale so quickly to meet demand.

Much of the hype around Apple’s #1 ranked supply chain has been attributed to CEO Tim Cook, who is considered a “supply chain specialist.”

In addition to Apple’s strong relationships with their suppliers, Apple also uses advanced inventory tracking mechanisms, which allows them to be flexible during times when they need to increase output during peak demand.

Furthermore, it’s no secret that most of their manufacturing has been outsourced to China. This strategy has been instrumental in their outstanding production rate and large profits—something that wouldn’t be possible at the same rate if they used US-based factories.

Fun Fact: Apple turns over their inventory every 5 days! Yes 5 DAYS!

For an electronics consumer company, this is an incredible feat. The only company to beat Apple in this turnover rate is McDonalds, which turns over inventory every 2.5 days.

How do they do it?

Once again, fingers point the “operational genius,” Tim Cook. When Cook took over in 1998 he streamline Apple’s entire supply chain by cutting excess costs and sitting inventory. He also shut down 10 of the company’s 19 warehouses to restrict overstocking. This resulted in bringing the turnover rate down from one month to 5 days.

As an e-commerce seller, think about how you can learn from what Apple has done on a massive scale.

Have you ever calculated your turnover rate?

Are you carrying too much inventory?

Is your supply chain optimized for different times of year?

You should be calculating this stuff and figuring out where you can make improvements. If you’re sitting on 6 months of inventory just because you don’t like placing a lot of orders, you’re leaving money on the table, plain and simple. All of that tied up cash could go towards launching new products and increasing your bottom line.

Any physical components for your product should be sourced from the highest quality suppliers who you can build long-term relationships with. Like Apple, this will help you when you need to push them for a large order and a quick turnaround time. They will be more likely to you favors if you have established a solid relationship.

After you’ve nailed down each part of this process you should have a well-oiled machine that takes inputs like ideas, information, money, and creates outputs like your hot selling private label products and large profits!

#4 Hiring Results

While other companies are busy hiring and training “professionals” in a field, Apple is interested in an individual that can deliver. Thus, most of the Apple’s employees are insanely good at what they do.

As a company, your ability to deliver top-notch services is connected to the skills of your employees. Employing a highly skilled and passionate person will push your business to the top. Spend time in the hiring process to learn what makes people tick and decide if they fit your long-term goals of your business.

#5 Don’t Waste Money

Every year, Apple spends billions on research and development (R&D) to improve their product and launch new products. However, this money is spent so efficiently that Apple still produces more revenue than any other tech company while spending less on R&D.

Just a few examples here will demonstrate this point:

  • Amazon 2017 R&D Spend: $16.1 billion; 2017 Revenue: $178 billion
  • Google 2017 R&D Spend: $13.9 billion; 2017 Revenue: $110 billion
  • Samsung 2017 R&D Spend: $12.7 billion; 2017 Revenue: $222 billion

To contrast, in 2017 Apple spent $10 billion on R&D while generating $228 billion in revenue, clearly outselling each of the above competitors.

What’s crazier, as of July 31st, 2018 Apple had 243.7 billion in cash on hand! Yes, you read that correctly. That is an INSANE amount of cash to just be sitting there. But it’s not all for nothing.

Apple knows when to use their resources for the right projects and it has suited them well so far. They don’t spend cash on unnecessary or low ROI projects. They focus their efforts and spend where it matters.

If your own business is growing at a nice rate and you’re making more cash than ever before, keep this story in mind.

Don’t just assume you can start throwing cash at every product that comes to thought. With great upswings will come downswings and you need to have that cushion to protect your business during a rainy day (or year).

When the time is right, focus your efforts and spend your cash in the most efficient way possible that will help grow your business and give you a positive ROI.

#6 Charge More

The first generation iPhone was released at a price of $499 in 2007.

A decade later and the newly released iPhone Xs is going for $999—double the price.

Sure you can account for inflation but inflation surely hasn’t doubled in a decade. Apple is charging more and more for their products, because they can.

They are able to do this for a few reasons:

  1. Perceived Value – Apple products are perceived to be the highest quality phones on the market, with excellent cameras, apps, and a variety of slick features.
  2. Image – Due to great marketing over the years, Apple has positioned themselves as the “cool” brand that other “cool” people want to buy.
  3. Integrated Ecosystem – Apple produces a variety of technology products that all interact with one another. If you already own a Macbook, it makes it that much easier to just buy an iPhone because you can sync contacts, calendar, music, and so much more.

All of these factors allow Apple to charge more for their goods and it reinforces their products as being viewed as “luxurious” as described above.

Once again, you too can do this with your own products. Building a strong brand image and cohesive design around all of your products is a solid strategy for charging more for the same goods.

Many people use price as a proxy for quality so try to build your products in a way that allows you to fulfill that perception. Your customers will be happy that they are getting something that is of higher quality and you will be happy because you can charge a higher price and enjoy larger profits.

Apple has shown time and time again that they are the dominant technology company of the world. With billions in annual profits, it’s no secret that they execute and execute well.

You too can implement the secrets above in your business with a little diligence, time and consistency. Don’t be surprised when you see a jump in your profits in the long run.

Hope these tips help!

How can YOU be the Apple of your category/niche?

If your brand has traction, take the time to think this through and think about how you can reinvent your brand.

Most of us build our first Amazon brands with little thought, we just want to get to market quickly. But once it’s all validated and profitable – it’s worth revisiting things.