Glen Gould Online

Tag: Facebook Marketing

  • How to Maintain Customer Loyalty With a Membership Community

    Do you want to keep your customers engaged with your business or brand?  Looking for a way to maintain customer connections at scale? Launch a no-cost or paid membership.

    Starting a membership community takes time, effort, and careful planning. By understanding your ideal members, creating a valuable experience, and leveraging the right tools, you can build a thriving community that serves its members well. Remember that building a successful membership is not just about the number of members but the quality of engagement and the value you provide to each individual.

    These tips will help you set up and manage a community that is valuable to you and your members:

    Understand Your Customer

    To identify your ideal members, consider:

    • Their life circumstances
    • Challenges they face that relate to your product or service
    • What they’re looking for in a community
    • Their demographic and psychographic information
    • Any gaps in support or connection they’re experiencing in their current work or social circles

    It’s important to understand not just the professional needs of your customers but also their personal situations. This holistic view helps create a more meaningful and supportive community.

    Create a Safe and Valuable Space

    Providing a safe space for members to connect and be vulnerable involves transparency and living your organization’s values. This approach helps attract the right people and create a strong sense of community.

    To create a valuable membership experience:

    • Be clear about your organization’s values and communicate them often
    • Encourage open and honest communication
    • Provide opportunities for members to connect on a personal level
    • Address challenges and issues within the community openly
    • Create an environment where members feel comfortable sharing both their professional and personal struggles

    Strive to create a place where people can show up as their whole selves, discussing their ambitions and vulnerabilities. This balance helps members feel supported and understood in all aspects of their lives.

    Leverage Technology for Membership Management

    Choosing the right technology is crucial for managing your membership community.

    A dedicated membership management tool can help streamline your engagement. When selecting a membership management platform, take your time to research and test different options. Consider factors like user experience, features, and long-term sustainability. This is an important investment, so spending at least 3–6 months researching and testing different platforms before deciding is reasonable.

    It is also essential to choose a platform that can grow with your organization and meet your specific needs. Consider whether you want the platform to handle just membership information or if you need it to serve as a customer relationship management system (CRM). Also, consider whether you need features like a learning management system (LMS) for educational content.

    Engage Your Members

    To keep members engaged and retain them long-term, employ these strategies:

    • Offer one-on-one onboarding calls with new members
    • Use automation to send timely reminders and follow-ups
    • Provide various ways for members to connect and participate
    • Continuously deliver value through content, events, and networking opportunities. Consumers are becoming more savvy about subscriptions and memberships. They appreciate convenience but are quick to leave if they don’t see ongoing value.
    • Use automation tools to send welcome emails, reminders for events, and follow-ups after interactions

    Price Your Membership

    If you choose a paid model, keep your pricing structure straightforward. Don’t offer more than two main membership options, as it can complicate things for you and your members. Consider these options:

    • An annual membership
    • A monthly membership with a discounted trial period
    • A student rate

    You should also consider your operating costs when setting prices.

    Today’s advice is provided with insights from Amy Vaughan,

  • How To Hack a Facebook channel to learn how to create videos for real estate?

    How To Hack a Facebook channel to learn how to create videos for real estate?

    The fastest way to learn real estate video is not a course — it is reverse-engineering the channels already winning. Every successful real estate page on Facebook is a free masterclass in what your local audience responds to. Here is the systematic way to “hack” those channels and turn their lessons into your own content plan.

    Step 1: Identify the Channels Worth Studying

    Search Facebook for real estate pages in markets like yours (similar size, similar buyer profile — a Miami luxury page teaches you little about the Panhandle). Shortlist the ones with consistent engagement: comments and shares, not just likes. Five to eight pages is plenty. Follow them and turn on notifications so you see what they publish and when.

    Step 2: Analyze the Content, Not Just the Polish

    For each page, catalog what they actually make:

    • Video types: property tours, market updates, buyer/seller tips, neighborhood spotlights, day-in-the-life. Which types earn the most engagement?
    • Length: are their winners 45-second clips or 8-minute tours? Short teaches hooks; long teaches storytelling.
    • Production quality: resolution, angles, lighting. You will notice quickly that engagement follows personality and usefulness more than gear.
    • Editing style: captions and text overlays (most Facebook video is watched muted — overlays are not optional), transitions, music choice, pacing.

    Step 3: Steal the Engagement Strategy Too

    Content is half the game; behavior is the other half. Track their posting frequency (daily? three times a week?), when they post, how fast they answer comments, whether they go live, and how they caption (question captions pull comments; announcement captions do not). The pages that win treat comments as conversations — every reply trains the algorithm to show the page to more people.

    Step 4: Build Your Swipe File

    Keep a simple spreadsheet: link, video type, length, hook used, engagement count, what worked, what you would do differently. After 30 entries you will have your own data-backed playbook — a map of exactly what your market rewards, before you have filmed anything.

    Step 5: Adapt, Never Copy

    Take the formats that work and fill them with your market, your personality, and your knowledge. A “3 things nobody tells you about living in [town]” format is transferable; the specifics must be yours. Copying scripts verbatim reads fake instantly — and your local audience can tell.

    Then Publish More Than You Study

    Analysis is a two-week project, not a permanent hobby. The channels you are studying got good by publishing weekly for years, reading their own numbers, and adjusting. Your tenth video will embarrass you and your fiftieth will win listings — the only path between them is volume.

    I use exactly this approach for my own Florida Panhandle real estate content. If you are an agent looking for a brokerage that treats marketing as a system — or you are buying or selling in the Panama City area — find me at WinWithGlen.com.