Marketing to expired rental listings as a realtor can be a great way to generate new leads and build relationships with landlords who may need your help. Here’s a strategic approach:
1. Research & Identify Expired Rental Listings
- Use MLS (if accessible) or rental listing platforms like Zillow, Apartments.com, or Facebook Marketplace to find expired or outdated rental listings.
- Look for properties that have been on the market for a long time without a lease agreement.
- Check public records to identify the owner if they haven’t relisted.
2. Contact Landlords & Property Owners
- Cold Calling: Introduce yourself, acknowledge that their rental has expired, and offer your expertise in getting it rented faster.
- Email Outreach: Craft a professional email highlighting market insights, reasons their property may not have rented, and how you can help.
- Direct Mail: A personalized letter or postcard with compelling messaging like “Struggling to rent your property? Let me help you find quality tenants faster!”
- Door Knocking (if local): If you know the property is vacant, consider dropping off a flyer with your contact information.
3. Provide a Strong Value Proposition
- Market Analysis: Share rental comps and data to help them understand the current market conditions.
- Professional Listing Strategy: Offer to relist with better-quality photos, staging tips, and optimized descriptions.
- Tenant Screening: Highlight how you can attract and vet reliable tenants to avoid vacancies and problem renters.
- Marketing Reach: Show how you leverage digital marketing (Google Ads, social media, SEO, email lists) to maximize visibility.
4. Offer Incentives to Work With You
- Discounted First Rental: Offer a reduced commission or a free consultation to build trust.
- Rental Listing Optimization Guide: Provide a PDF with tips on improving rental listings (better photos, pricing, description, etc.).
- Guaranteed Results: If applicable, promise to get their property rented within a specific timeframe or offer additional services.
5. Leverage Social Media & Ads
- Run targeted ads to local property investors and landlords promoting your rental services.
- Create content around “Why Your Rental Isn’t Getting Leased & How I Can Help!”
- Post success stories of other rentals you’ve helped fill quickly.
6. Follow Up Consistently
- Many landlords may not respond immediately, so have a follow-up system via email, calls, or texts.
- Offer market updates to stay top-of-mind in case they decide to relist.