Marketing to expired rental listings as a realtor can be a great way to generate new leads and build relationships with landlords who may need your help. Here’s a strategic approach:

1. Research & Identify Expired Rental Listings

• Use MLS (if accessible) or rental listing platforms like Zillow, Apartments.com, or Facebook Marketplace to find expired or outdated rental listings.
• Look for properties that have been on the market for a long time without a lease agreement.
• Check public records to identify the owner if they haven’t relisted.

2. Contact Landlords & Property Owners

• Cold Calling: Introduce yourself, acknowledge that their rental has expired, and offer your expertise in getting it rented faster.
• Email Outreach: Craft a professional email highlighting market insights, reasons their property may not have rented, and how you can help.
• Direct Mail: A personalized letter or postcard with compelling messaging like “Struggling to rent your property? Let me help you find quality tenants faster!”
• Door Knocking (if local): If you know the property is vacant, consider dropping off a flyer with your contact information.

3. Provide a Strong Value Proposition

• Market Analysis: Share rental comps and data to help them understand the current market conditions.
• Professional Listing Strategy: Offer to relist with better-quality photos, staging tips, and optimized descriptions.
• Tenant Screening: Highlight how you can attract and vet reliable tenants to avoid vacancies and problem renters.
• Marketing Reach: Show how you leverage digital marketing (Google Ads, social media, SEO, email lists) to maximize visibility.

4. Offer Incentives to Work With You

• Discounted First Rental: Offer a reduced commission or a free consultation to build trust.
• Rental Listing Optimization Guide: Provide a PDF with tips on improving rental listings (better photos, pricing, description, etc.).
• Guaranteed Results: If applicable, promise to get their property rented within a specific timeframe or offer additional services.

5. Leverage Social Media & Ads

• Run targeted ads to local property investors and landlords promoting your rental services.
• Create content around “Why Your Rental Isn’t Getting Leased & How I Can Help!”
• Post success stories of other rentals you’ve helped fill quickly.

6. Follow Up Consistently

• Many landlords may not respond immediately, so have a follow-up system via email, calls, or texts.
• Offer market updates to stay top-of-mind in case they decide to relist.

Real estate success through rental deals:

• Utilized advanced strategy with no showings to make $2,000 per deal
• Achieved rapid growth with 800 VIP clients and closed deals on 20 contracts monthly

Achieving remarkable success as a new real estate agent through working with renters.:

• Generating $250,000 in net commission from 170 deals in the second year, with a total of 4 times ICON recognition achieved so far.
• Making $510,000 in net commission from 250 deals in the third year, showcasing unprecedented success without an established network.

Working with renters in real estate is currently highly profitable.:

• Due to current market conditions, listings are staying longer, creating a lucrative opportunity to focus on rentals.
• Agents often overlook the rental market, despite the abundance of rental properties available.

Utilize the rental stage to secure multiple deals from one lead.:

• Consider charging transaction fees for both buyers and renters to increase earnings significantly.
• By focusing on rentals, you can potentially secure buyers and sellers, leading to a high volume of referrals.

Working with renters can lead to high volume deals and a vast network.:

• Renting in markets like South Florida, Texas, or New York can yield $1,500 average deals, leading to numerous transactions.
• Building a vast client database through rentals can result in consistent referrals and opportunities to transition renters into buyers.

Building trust with renters leads to loyalty and success:

• Helping renters into rentals can lead to future home purchases due to gained trust and loyalty.
• Working efficiently with renters, skipping elaborate showings, can lead to quick and profitable deals.

Targeting renters can lead to quicker transactions and commissions.:

• Renters often need to move quickly, with an average of 26 days to find a new home.
• Working with renters can result in faster deals, sometimes closing within 24 hours of lead generation.

Renting remains stable and reliable in any market.:

• Renting provides a consistent income stream regardless of market conditions, offering stability to real estate agents.
• In contrast to buyers and sellers, renters are less affected by market fluctuations, making rental transactions a more resilient source of income.

Exploring the untapped potential of targeting renters in real estate:

• Real estate agents face intense competition targeting buyers and sellers, but renters are an overlooked segment.
• By focusing on for rent by owner (FSBO) properties, agents can tap into a market with low competition, potentially leading to lucrative commissions.

New real estate agents should focus on working with renters first.:

• Renting can be a lucrative opportunity for new agents due to less competition and potential for quick earnings.
• Closing rental deals can lead to valuable leads for future home purchases, establishing a strong client base.

Renter leads can turn into lucrative sales opportunities.:

• As a new agent, even renters can lead to valuable listings – a $900,000 listing came from a renter unsure about what to do with their owned house.
• By understanding clients’ needs and providing solutions, like selling instead of renting, agents can capitalize on unexpected opportunities.

Facing challenges working with renters in real estate:

• Struggling to close deals can be discouraging due to financial losses from expenses like MLS and brokerage fees, gas, and marketing.
• In some markets like Orlando, despite lower rental commissions, it can still be profitable by focusing on volume and potentially converting renters into buyers.

Building a database of renters can lead to long-term success as a real estate agent.:

• Regularly checking in with renters every 3, 6, and 9 months to maintain relationships and identify potential buyers.
• Turning renters into buyers can eventually result in those buyers becoming sellers, creating a continuous cycle of opportunity.

Process of turning rental leads into clients:

• Qualifying the lead, setting up a showing, and putting in an offer
• Completing necessary documentation like credit report, rental application, and lease agreement

Utilize Deposit Link to hold commissions for seamless transactions.:

• Secure half a month’s rent as a deposit through Deposit Link to ensure commission security.
• By using Deposit Link, avoid the hassle of collecting commission checks post deal closure.

Get permission to advertise a rental listing:

• Reach out to listing agents to request permission to promote their listings, particularly on platforms like Facebook Marketplace.
• Select high-value rental properties with attractive features like quartz countertops, stainless steel appliances, vaulted ceilings, etc., to generate high lead traffic.
• Posting such listings on platforms such as Facebook Marketplace can result in hundreds or even thousands of leads, maximizing visibility and potential for successful rental transactions.

Convert leads into clients by engaging in conversations and setting them up on a subscription.:

• Engage with leads on Facebook messenger by responding to their inquiries and offering to help with property showings.
• Convert leads into clients by setting them up on an ASAP subscription in your MLS, sending them property listings automatically.

Navigating the rental process efficiently is key to success.:

• Ensure the renter’s HOA application is completed thoroughly.
• Collect first month’s rent, deposit, and security funds prior to the final walk-through.

Pre-screen renters with credit and background checks before showing properties.:

• Don’t show renters properties without credit and background checks to ensure their qualification.
• Pre-qualify renters to increase success rate and avoid wasting time on unqualified tenants.

Utilize social media to generate leads for apartment complexes:

• Create reels of apartment complexes to attract views and generate leads through Instagram and TikTok.
• Set up a Google lead sheet, respond to leads via phone, DMs, or Facebook Messenger, and ensure potential renters qualify for the complex.

Qualifying renters based on income and credit checks.:

• Utilize a spreadsheet to match renters with apartments that suit their qualifications.
• Provide necessary documents like W9, invoice, and business card to the leasing office for payment processing within 30 days.

Focus on picking one niche and becoming an expert in it.:

• By specializing in a niche, such as rentals, you can attract more leads and stand out as an expert.
• By mastering one area, you can minimize rejection, excel in deals, and establish a strong reputation in that niche.

Focus on mastering one niche in real estate to achieve success.:

• Specialize in a specific area to excel rather than spreading yourself too thin.
• Effective communication is key in building relationships – be positive, engaging, and passionate about helping others.

Utilize clipboards for efficient communication:

• Utilize phone clipboards, especially on Google phones, for quick template-based messaging.
• Regularly follow up with everyone you communicate with to boost business by up to 30%.

Embrace problems as opportunities for growth.:

• View problems as a chance to learn, grow, and become better.
• Failure is a stepping stone to success; embrace it as part of the journey.

Today’s topic about sharing my thoughts about the market. Please be advised these are not any financial advice.

The whole email is about what I think has been happening for the last couple of years and whats going to happen next.

Its going to take you 3 mins to read.

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“No, if you show revenue, people will ask ‘How much?’ and it will never be enough. The company that was the 100xer, the 1,000xer, becomes the 2x dog. But if you have no revenue, you can say you’re pre-revenue. You’re a potential pure-play. It’s not about how much you earn. It’s about how much you’re worth. And who’s worth the most? Companies that lose money.”

Hence today’s topic about financial freedom:

If your asset doesn’t do anything, it can be anything you want it to be.

For the last two years, market participants have been playing a fun game called “red line , green line.”

The rules of this game are pretty simple:

• Buy stuff when its red.
• Watch the line goes to green.
• Make money.
• Repeat.

Which lines went up the most? Growth stocks. Meme stocks. Crypto. NFTs etc. The more ridiculous the valuation, the wilder the story, the higher the line went.

After all, commission-free trading + historically low interest rates + fastest market crash in history + pandemic-induced lockdowns + trillions in quantitative easing + millions of bored people turning to the market for entertainment created one hell of a financial cocktail.

When there are trillions of dollars sloshing around, why wouldn’t you throw money at anything and everything? Right? Right? It’s like a giant game of hot potato – only with real money.

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Just like any other game, as the game progressed , the pieces evolved. As more and more people started playing Red line , green line, the game grew more insane.

People were paying $500k for a JPEG? That doesn’t even make sense.

But like all other games, there is an endgame. The problem is, most players did not realize they were all a part of the game. They thought it was investing.

They assumed that good stories are making the line goes green, that their assets are growing more valuable. But this assumption isn’t true.

The stories didn’t make the assets more valuable. The stories gave others a contagious case of FOMO. And when other people who were not playing red line , green line they fomod in for fun because no one wants their friends to get rich without them. The more people fomod in , the line went green, the people who were playing the game , they sold some of their assets for a profit, hence the line became red.

So now half of the players thought their assets are valuable, and the other half felt like they were missing out. And this cycle went on for a while, especially when everyone had money to blow.

But what happens when that money starts to disappear?

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For the past few years, it’s felt like everything has been going to the moon. Stock prices were skyrocketing, crypto was booming, and everyone wanted a piece in it.

Fast forward to May 2022.

Prices are crashing, inflation is real, gas is expensive, and layoffs are becoming more common.

In times like these, people have to make tough decisions with their money. And for the players who thought they were investing in something real, it’s a harsh reality check. They’re learning that their “assets” weren’t nearly as valuable as they thought. But for the players who knew it was all a game, they’re already planning their next move.

You can explain the potential use cases, road maps, and pitch decks all you want, but if it comes down to putting food on your table or NFTs in your wallet, you are going to choose the former so that your family can eat.

The internet is a funny place. It’s a place where you can be anyone you want to be, and where you can do anything you want to do. It’s a place where you can build entire worlds from scratch, and where you can destroy those same worlds with a few clicks of a button. It’s a place where fantasy and reality collide, and where anything is possible.

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So what comes next? That’s the million dollar question. Most likely we’ll see a lot of consolidation and contraction in the industry as people realize that they can’t keep up the charade any longer. But there will also be opportunities for those who are smart and nimble enough to take advantage of them.

So whatever you do, don’t panic. This too shall pass. And when it does, those who are prepared will be ready to profit.