Amazon 4-Star Concept – Glen Gould Online

The first store was launched in September in New York and we already have a 2nd.

When you combine Amazon Books, Amazon Go, AmazonFresh Pickup, Amazon Pop-Ups, Package Pickups and Whole Foods – they’re nearing 600 locations.

And they’re hungry for more, Amazon wants thousands of physical locations in the next few years.

“Today Amazon has launched a new physical store in New York City called “Amazon 4-Star”.

This is now their 3rd major retail concept, alongside Amazon Books and Amazon Pop-Up.

It seems like the new Amazon 4-Star brand might be their new flagship approach for the thousands of stores they are rumoured to be launching over the next few years.

Here’s some pics:

The main concept of the store is listing 4 star and above, top seller and new & trending products.

Now is this good news or bad news for FBA sellers?

I would take a guess and say that right now all of the products in that store are products obtained by Amazon through the Vendor Central program, not Seller Central / FBA.

As more and more of these stores open up – we’ll need to wait and see if they bring FBA sellers in on the action or if they only use Vendor products in the store.

I’m not too sure they will bring FBA sellers in.

What’s your thoughts on this – let me know by replying to this email.

Does it make sense for Amazon to source products for these stores through FBA or will they stick to Vendor only?”